Post by account_disabled on Dec 20, 2023 0:41:40 GMT -5
LG has proposed with its new campaign not to leave anyone indifferent. "Light Up Your World" (light up your world in Spanish) is the name of the company's new advertising action, which has been created by The&Partnershop London and whose main objective is to promote the technology of OLED screens . The idea of the spot made is to highlight the lighting capacity and the vivid colors of these television screens, so the agency decided to build a magical world inspired by them. In this way, the 90-second spot shows a woman who, returning home totally resigned and exhausted, ends up crossing a door in the middle of nowhere in the purest Narnia style.
Only, instead of reaching the snowy world, she ends up landing in a bright reality full of bioluminescent lights . A car full of magical fish, a giant illuminated tree or a neon city are some of the hypnotic Phone Number List movie settings that can be seen in the advertisement and that are reminiscent of the forest that appears in James Cameron's film 'Avatar'. An intense journey that finally takes us to the living room of the main girl's house, who turns out to have been sitting with her partner watching television the entire time . The main concept of the advertisement, which will be broadcast on television and social networks in the United States, Europe and Asia throughout 2021, is to demonstrate the level of abstraction and realism achieved by the multinational's screens.
The creatives from this first work for LG by The&Partnershop London, which was named the company's global creative agency, will also be seen outdoors. If you cannot view the embedded video correctly, click here DATA SHEET: Advertiser: LG Electronics Agency: The&Partnership Executive Creative Directors: Micky Tudor and Yan Elliott Creatives: Carl Storey and Dan Dehlavi Production company: Rogue Films Director: Sam Brown Post-production: Electric Theater Collective Sound Design: Factory Music Production Company: Siren Composer: Chris White
Only, instead of reaching the snowy world, she ends up landing in a bright reality full of bioluminescent lights . A car full of magical fish, a giant illuminated tree or a neon city are some of the hypnotic Phone Number List movie settings that can be seen in the advertisement and that are reminiscent of the forest that appears in James Cameron's film 'Avatar'. An intense journey that finally takes us to the living room of the main girl's house, who turns out to have been sitting with her partner watching television the entire time . The main concept of the advertisement, which will be broadcast on television and social networks in the United States, Europe and Asia throughout 2021, is to demonstrate the level of abstraction and realism achieved by the multinational's screens.
The creatives from this first work for LG by The&Partnershop London, which was named the company's global creative agency, will also be seen outdoors. If you cannot view the embedded video correctly, click here DATA SHEET: Advertiser: LG Electronics Agency: The&Partnership Executive Creative Directors: Micky Tudor and Yan Elliott Creatives: Carl Storey and Dan Dehlavi Production company: Rogue Films Director: Sam Brown Post-production: Electric Theater Collective Sound Design: Factory Music Production Company: Siren Composer: Chris White
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