Post by account_disabled on Sept 14, 2023 5:48:17 GMT -5
Which you can use to monitor the progress and success of the campaign. I will tell you more about measuring in a moment. Before starting an advertising campaign, it is good to set a clear ROAS (Return On Ad Spend) goal. ROAS tells us how many euros are returned for every euro spent on advertising. A good ROAS varies in different industries and companies, and determining a good ROAS goal depends a lot on the goal of the campaign. Tracking your campaign ROAS is important as it helps you gauge the success of your campaign. Create a solid foundation: use an already proven marketing model as a framework The MRACE® model consists of the following steps: Reach, Act, Convert, Engage and Measure.
Some channels can be divided into phases of the MRACE® model based on which their characteristics are best suited. When planning the structure of the campaign, you must take into account the purchase path and think about which stages of the path the campaign will be built on. Do you have a warm enough audience to run a Convert-only campaign? This is rarely the starting point. Often a Reach phase Phone Number List is also needed, which is used to target a cold audience. Different content is needed for different stages, because the purchasing decision is influenced by how aware customers are of your products. In the Reach phase, the content is often website content that arouses interest, which is important to address the target group. Often this is by providing a solution to their problem or by fulfilling their need.
Product advertising, especially campaign advertising, may also be interesting enough for the customer to take the first step towards a purchase and learn more about your online store. In the content of the Act phase, the customer is often taught how to use the products. The customer has understood his problem or need, and that he can possibly get a solution to it from your online store. In the Act phase, it is important to direct the customer to the right products, and to offer enough useful information about them, based on which the customer can make a purchase decision that they can be satisfied with. In the Convert phase, the content is often very simple, but even more important. At this point, we don't want to lose a customer to a competitor. The product takes on an important role at this point, and it is good to have enough information available about it.
Some channels can be divided into phases of the MRACE® model based on which their characteristics are best suited. When planning the structure of the campaign, you must take into account the purchase path and think about which stages of the path the campaign will be built on. Do you have a warm enough audience to run a Convert-only campaign? This is rarely the starting point. Often a Reach phase Phone Number List is also needed, which is used to target a cold audience. Different content is needed for different stages, because the purchasing decision is influenced by how aware customers are of your products. In the Reach phase, the content is often website content that arouses interest, which is important to address the target group. Often this is by providing a solution to their problem or by fulfilling their need.
Product advertising, especially campaign advertising, may also be interesting enough for the customer to take the first step towards a purchase and learn more about your online store. In the content of the Act phase, the customer is often taught how to use the products. The customer has understood his problem or need, and that he can possibly get a solution to it from your online store. In the Act phase, it is important to direct the customer to the right products, and to offer enough useful information about them, based on which the customer can make a purchase decision that they can be satisfied with. In the Convert phase, the content is often very simple, but even more important. At this point, we don't want to lose a customer to a competitor. The product takes on an important role at this point, and it is good to have enough information available about it.